If you can come out with a great podcast it can surely create a lot of buzz around your product or services. It doesn't matter if you are launching a new product or if you are wishing to improve your visibility and popularity online. Podcasts can really work.
It is quite surprising actually. If you visit forums and blogs, you would find that there is nearly a kind of craze for online videos and the effect it is having on online marketing but as per one report by eMarketer, podcasting is actually going to see about fivefold growth in ad spending in the coming five years.
One of the major reasons behind the popularity of podcast is that it is really cheap to create a podcast as compared to a video. You just need to have a microphone and some free audio editing software to come out with a quality podcast. And if you thought podcasting is all about audios, think again. Podcasting is fast getting into the video mode. What is more, format of podcasting as radio and television shows has actually earned a lot of money for the producer from show sponsors. And it is just one of the ways of earning money with podcasting.
More and more businesses and organizations are making use of podcasting and especially video podcasting in a number of different usages. They are using it for product release, training, internal communications and with partners, retailers, suppliers, customers and with anyone they want to.
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