Suppose you have to buy a product online. Now, tell me what would improve or diminish the chances of making that purchase. Most probably the cost of the product and the shipping charges involved would have a major say to it. Well, when you create your ads, you must remember the answer that you just gave.
When you make use of pay per click (PPC) advertising where you have to pay for every click that a potential consumer makes, you should certainly do something to improve the rate of converting a click to sales. One way to achieve it would be including information about the cost of the product and shipping details in the ad. In this way, only people interested in your product and willing to pay that much would click on the ad.
There are a few more tips to effectively use PPC marketing.
Always identify the right search terms. If your chosen phrases and terms are not very specific you would have to pay more. Always be more descriptive and very specific in choosing the terms that could reflect your products. If you are thinking on going after each and every keyword and phrase, it would really cost you astronomically. Rather than that you should concentrate on your priorities such as seasonal purchases etc.
You can also make use of bid management software. It can regulate your bid and if necessary switch off the keywords. So, you can decide which hours you actually want to pay for and which hours the keywords should be off.
Want to learn more about it? Download the free ebook, Steps to Article Marketing Success .