Audio streaming – hot new marketing method, or lowbrow waste of time? Remember back when HAM radios were popular? Neither do most people, because they never were popular. Since personal audio streaming via the internet has only recently become popularized, many people are still unfamiliar with the concept. However, the most common type of audio streaming is what is called Podcasting (an ingenious combination of the words iPod and broadcasting). This allows you to quickly and easily broadcast your own ideas, thoughts, information, or whatever onto the web, where others can download them and even load them onto portable media players.
So how can you use audio streaming like podcasts to advance in marketing? Here are a few key steps:
Practice before you Preach. This is simple, but necessary. Before you broadcast or record something, read it through a couple times, and write it out. The last thing you want is to stutter and stammer and speak unclearly. The best audio streaming involves practice.
Write It First. You may think this goes without saying, but in order to achieve the best audio streaming, anything you say or anything you want said should be written out in full first. This ensures that exactly what you want to get across is achieved.
Be Bold. Whether you are marketing for a business or for your own personal desire, your audio streaming must be bold, interesting, and creative. It doesn’t matter what the topic or the purpose, the best audio streaming is informative and interesting to listen to.
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