Audio streaming is a very influencing medium on the internet and it can have a serious impact on your conversion rate. Many people on the internet respond better to audio than they do to old fashioned textual content. Depending on your niche it might be a good idea to include audio clips. Besides the industry niches there are also many internet users that have trouble reading or are simply unable to read. Then there are those that can read but often miss out on all the important parts in a sales letter. However, these individuals can still hear you speak quite clearly and also understand everything you say.
According to one estimate, 14% of American adults are functionally illiterate and you cannot sell them anything if you are relying on plain text. The addition of audio means you are covering your market more thoroughly. The audio you add to your website must be clear. The person speaking must have a clear voice and diction and a generic accent that can be understood easily by all listeners. There are several speakers available on the internet that can provide this service at a very reasonable cost.
There are several options when it comes to including streaming audio on your website. You can either buy these services or you can avail them on a subscription basis. It depends on whether you are going to use the audio in short-term for promotional purposes or permanently make it part of your website. Regardless of this audio is definitely going to make a difference in your online business
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Raymond Nesa is an experienced web marketer specializing in article marketing, traffic generation, and list building.