One of the best ways to take your scrapbook business to the next level is to incorporate audio. Audio is an excellent way to get personal with your customers. You can do this in several ways:
Classes – Create a series of audio classes. You can plan your classes and offer them online to your customers. You might then make these free to your subscribers, or place them on your scrapbook business website as purchasable downloads. If you sell these audios, you should include printable pages, like transcripts and sample page layouts.
Interviews - Interviews are tons of fun. Plus, you get to pick the brain of someone you admire in the scrapbook business. Line up interviews with book authors, famous scrappers, and other scrapbooking related topics. Record your interviews and place them on your website for your visitors to listen to.
Testimonials – Testimonials can beef up your website sales. Ask your customers for permission to record their personal testimonials about your products or services. Then place these pre-recorded messages on your website for potential customers to hear.
Mentoring – Another hot idea is to record your mentoring sessions. If you have a mentor program where you mentor beginning scrapbookers, record your sessions in 30- or 45-minutes increments. You can then use these are free download samples of your mentoring to attract new clients. You can also package them together to sell with an eBook.
Podcasting – If you are a chatty person and are passionate about talk radio, you might consider creating your own podcast show. Podcasting is hot for online business owners. With your own scrapbook radio show, your shows might include interviews with famous scrapbookers, discuss innovative scrapbooking techniques or other scrapbooking ideas.
Vera Raposo is the Scrapper's Business Coach. Sign up for her personal mailing list at http://www.VeraRaposo.com and get tips and resources to help all of your scrap ventures succeed.