eBook Marketing: How To Know If You've Got A Lucrative Target Market

Ellen Violette

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One of the most important factors in making money with ebooks is finding the right target market. So how do you know if you have the right market?

Here are 5 things to look for in a target market if you want to make huge profits with your ebook.

  • Do you know what makes them tick (Do you have an affinity for your market?)

  • Do you have products that they want?

  • Do they have money to spend?

  • Are they fanatical about the subject?

  • Do you know how to reach them?

    Understanding Your Target Market

    The first think you need to know is what makes the target market that you want to pursue tick; you need to understand them, their wants and their needs. When you know this about your target market you will have the advantage because you will know how to appeal to them and how to write sales copy that pushes their emotional buy button. If you don’t understand them you’ll never get off the ground.

    Giving Your Target Market What It Wants

    The second thing you want to consider is; do you have products that your target market wants? As a Grammy-nominated songwriter, I thought it would be great to offer marketing to songwriters. But what I found was that they didn’t really want it. They just wanted to be creative and not deal with it. So I stopped offering it to them. Once I realized how they thought, it was time to move on! So I started concentrating on other more lucrative markets for what I had to offer. From this example you can see that you must know how your target market thinks in order to know what they want.

    Finding A Target Market That Can Afford Your Products And Services

    The next thing you want to consider is does your target market have money to spend? Now this seems obvious, but you’d be surprised at how many people fail to take this into consideration. It doesn’t matter how much somebody wants what you have, if they don’t have the money to pay for it, it’s not going to do you any good. So always focus on markets that have money to spend.

    Discovering A Target Market That’s “Gotta Have It”

    Once you understand your audience, have products they want, and know that they have money to spend, the next question is: are they dying to spend it on what you have to offer? You want to offer products that your target market can’t wait to buy. And that means that they are fanatical about it, whether it’s a sport, travel, making money or whatever. They have to want to be the first one on the block to have every new gismo related to your subject. And since they are going to spend that money no matter what, why not make sure that they spend it with you?!

    Reaching Your Target Market Online

    And last but not least, you have to know how to reach them. And again, some people just don’t think this through before they write an ebook or start an Internet business. There’s a story about the guy who lost his keys in the house but the house was dark so he thought he’d go outside and look for them under the lamp post. This guy has no shot of finding his keys. Well it’s the same thing with Internet marketing. If you’re sending out emails to try to appeal to golfers but they are going to where tennis players hang out, you’re not going to make any sales. And to go even one step further, if you have a great product that you are offering online but your industry hangs out offline again, you are not going to be successful.


    So, you have to know you audience, then you have to find out what they want, make sure they have money to spend and that they can’t wait to spend it on what you have to offer and that you know exactly how to reach them. When you feel satisfied that the market you have chosen meets these 5 criteria you’ll be confident that you’ve chosen the best target market for your products and services.

    Visit http://www.theebookcoach.com for more tips and tools on ebook writing and marketing. You can also subscribe to 9 Free Secret eBook Tips To Making Money Online and The eBook Profit Secrets Newsletter ($147) at: http://www.theebookcoach.com for insightful articles, technical tips, q & a's and more! You are also invited to visit http://www.quickstartebooks.com for more information the Quick Start 3-Day eBook Authoring Home-Study Course that is turning frustrated writers into bona fide authors in 72 hours or less!

    Ellen Violette, The eBook Coach, is the creator of the Quick-Start 3-Day eBook Authoring Workshop which teaches people how to author an ebook in 72 hours or less. . Guaranteed! She is also the creator of eBook Profit Marketing Secrets a step-by-step guide to building a profitable ebook and information business online and co-author of Sell More eBooks, Low And No-Cost Tactics To Explode Your eBook Sales And Downloads with Internet Expert Jim Edwards. Ellen has also written The eBook Journal For Authoring Success and more. And, she is a Grammy-nominated songwriter.

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