If you thought pricing an ebook at a lower price means selling more copies, then think again! Sometimes, pricing an ebook at a higher price gets more sales. You see, pricing an ebook is not something simple that can be done in a minute. It needs to be carefully thought out, just like the rest of your ebook business.
So, how exactly should you price your ebook? You will naturally want to recoup your business investment and make a profit. Obviously, you would want to acquire as much profit as possible, hence the need to carefully price your product for maximum sales.
You need to consider two things when you price your ebook: the amount you invested in the business, and how much you want to earn for each sale. These two factors will determine what price you should set your ebook at.
There are two ways to price your ebook. You can price them at just a little past the break-even point, or you can price it at a much higher price than the break-even point. This is not as simple a decision as it looks. If you think your product will sell like hot-cakes and you have been in the business long enough and have established a reputation, then you can price it at just a little higher than the break-even point. You will depending on quantity of sales to bring you a large sale. However, if you anticipate slow sales, then you can price it higher, and make more sale. Of course, it can be argued it should be the other way around, but this is the strategy that has been proven to produce the highest profits.
After you price your product and put it out for sale, you can see how much the market values it. Keep in mind that every product is different, and will have different pricing strategies.
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