Do you mean I (an affiliate) can really do anything to improve the conversion rate of a merchant's website without talking to him or her? How's that possible?
I will explain this with a 4 x 100 relay race. . .
Let’s assume you have a team of four sprinters. If the final hundred meters will be anchored by an athlete who has a best time of 11.34 seconds (Not a great record for an Olympic Games men's 4 x 100 relay gold medal hopeful).
What if the other three sprinters in this relay team have an average best time of 9.40 seconds (Don't worry if any one has ever run that fast - I'm about showing you something here)? What if the three of them actually reach their best time in that final race?
In spite of this slow sprinter, they can still win the Olympic Gold for that event.
It will not be because the last anchor was a great sprinter. It will be because he is in a great team.
You can make your team (you and your merchant) great. Your merchant will do well to improve his copy if he can but you can start altering his conversion by how you presell leads from you.
Has it ever happened that you didn't even spend time reading through those long sales letters because someone you trust recommended the product? Will it matter then if the sales letter was great or average? Not really. You're not buying because of what they say, you're buying on the “say so" of someone you've come to trust wholeheartedly.
If only you can build such trust with your list or website visitors, you can make unbelievable conversions even from the lousiest of sales copies.
You can improve your preselling skills by reading this great ebook. It is NOT the best book on preselling. It is the ONLY book and best of all, it's free once you subscribe to my newsletter on writing effectively for the web .
If you want a great book on how you, too, can succeed in your affiliate business, get this one. It is free but believe me, you won't need to buy another book on affiliate marketing for a very long time.
Chimezirim Odimba writes to help hardworking folks succeed online.