If you can get an editorial review on a product in the New York Times, you'll make a lot of bucks in affiliate commissions. It is a very trusted source. They've built a reputation over the years: If you can get them (New York Times) to do an editorial review of your product or service, then you must have something great to offer.
This feeling is only a perception. However, this perception is crucial to your affiliate business success. What people think of your traffic source is very important.
So, if you are implementing different strategies in your traffic campaign, ensure you take into consideration what people's perception of your traffic source is. Poor perception translates to more resistance to your preselling efforts. That means you get little affiliate revenue for so much hard work. That’s not good.
It is better to have 5000 visits resulting from a New York Times editorial review than to have 10,000 visits from a banner ad or a Free For All site.
Why? That's twice the traffic. Yes, I know. You don't just need all the traffic you can get. You need traffic that will convert highly. If people come from a highly credible source, your work is half done. Believe me, if you do your bit well you'll convert up to ten times more from the New York Times review than you'll get from the less credible sources.
This is true especially if you're new to this stuff. More advanced users can find a way of making a lot more from an inferior source. Having said that, they'll still prefer great and credible sources for their traffic.
If you have a high traffic count with little affiliate revenue to show for it you’re only wasting your resources. That’s not how to succeed in affiliate marketing or any other for that matter.
If you want a great book on how you, too, can succeed in your affiliate business, get this one. It is free but believe me, you won't need to buy another book on affiliate marketing for a very long time.
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Chimezirim Odimba writes to help hardworking folks succeed online.