Visitors feel more comfortable buying from someone that they think they know.
Put some information on your website about yourself. Make and “about us” page or a biography.
Talk about your experience, qualifications, hobbies and your goals if possible. Let your potential prospects get an idea of who you are. Doesn’t guarantee sales but it helps.
Don’t give too much personal or confidential information though. Keep it simple, brief and casual.
Visitors like to get an idea of, your sense of humor, family life and will give your product or service a try more or less giving “YOU” a chance .
Always follow your sales with a “Thank You” note to your customers and a link to your other products.
Write an article, newsletter, update, note, review or anything like that from time to time and add it to your website not only to keep visitors up to date but that keeps your website active. Search engines like new content and information .
Your updates will eventually convey your personality. That might create greater interest in you and your services.
These are a few ideas you can use periodically to sell yourself along with your products.
Products come and go but if your expertise, knowledge, humour or kindness becomes invaluable to someone then that is worth more than gold to you.
The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.
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