Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method. Creating a landing page will also help with some of your pay-per-click advertising campaigns. Google for instance does not allow you to direct your prospective customers directly to your affiliate website. They must be sent to a landing page first. Therefore if you are planning to use Google for your pay-per-click advertising, these landing page success tips will be especially useful to you.
The following tip will help you to create the type of landing page that will convert visitors into subscribers on a large scale.
Success Tip 1: Offer a freebie in exchange for your visitor’s email address. This method of building your mailing list is by far one of the best. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there should not be any other links on your landing page.
Success Tip 4: Emphasize the benefits of the freebie you are offering rather than the benefits of the newsletter. You should focus most of the attention on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
Success Tip 5: The landing page should be used to entice your visitor, although the main emphasis should not be on the newsletter of itself it is important to give them just a taste of what is to come but hold back the essential information.
As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.
Carol King-The Home Biz Lady is a part time Internet marketer, who is dedicated to helping others and providing the best information on Internet marketing. Take a look at Carol King's Top choices for online home business opportunities on the HomeBiz-KnowHow Blog at http://www.HomeBiz-KnowHow.Blogspot.com