Affiliate programs are ways for you or other companies to partner with you to help increase market exposure, sales, and brand recognition.
Affiliate programs work in two directions.
1. Having your own affiliate program where other companies can sell your products or services for you can obviously bring you more business in the long run. Depending on your service or product this can be easily achieved. However, it is important to work with a third party company such as Commission Junction or LinkShare.com to take advantage of the tracking, commission payouts, and so forth for all the companies that choose to become an affiliate of yours and sell your products.
2. Participating in other companies affiliate programs can be an easy revenue generating method as well as increase the spectrum of services and products your company already offers. For instance, a popular type of website would be a fan site of your favorite band. In addition to posting information about the band, one could sell the bands music directly through iTunes. It's logical, content relative, and profitable. This same conceptual formula can be applied to clothing, mortgages, and more. The most beneficial part to the participant of the program is that the host company handles all orders, processing, and shipping of these products. The affiliate is paid commission for the sale.
As mentioned above, most reputable companies will offer their affiliate programs through a third party marketing service such as Commission Junction or LinkShare.com. Please visit these sites if you are interested in learning more about generating revenue through affiliate marketing and sales.
Nick Sapia is a graduate of Northeastern University where he majored in Criminal Justice and minored in Political Science. His cummulative experience is based on time with public and private sector agencies including major law firms in Boston, MA, Public Safety departments and presidential campaigns. Nick can be contacted via email at firstname.lastname@example.org