Because of the Internet, it would not be possible for many to start a home based business, the Internet bring rich opportunity for individual to make money online. Managing an online business is no different then managing a physical business.
One avenue of of earning money online is affiliate marketing. Affiliate marketing is when you promote someone else product or service and when a sale is made you earn a commission. And to succeeds it is important that you have a good conversion rate in order to make a profit.
A good landing page is very important, in this process. Say if you are using paid per click (PPC) advertising like Google Awords and you get 100 click a day, say at .50 cents a click, that come to $50 dollars a day, and you make 1 sale a day at a cost of $30 dollars, you are losing $20 dollars for each sale. As you can see your conversion rate can make you or break you.
A landing page simply put, is a page a visitor is directed to or land on, before being directed to the merchant website that is being promoted. A landing page presale the product that you are promoting, seeking to encourage a visitor to make a sale.
To improve one conversion rate, start by improving your landing page, it is the extension of the link or ad of the product you are promoting. With that being the case, your landing page should be relevant to your ad,
If your ad is about apple iPod, when the link is click on, and the visitor is directed to your landing page is expected to see information on apple iPod, not on plasma TV. This can cause the visitor to move on to the next ad an you loose a conversion or sale.
Also your landing page content must match the ad, it should be relevant, that way you keep the visitor attention with the possibility of conversion. When someone click on a ad or link and is directed to a landing page, that query should be satisfies with good relevant content about the product or service.
Take a little time to check the link on the lading page, it is a shame to have a good landing page and can not convert because of bad link's.
Also do not forget to make a call to action, to do so you will get visitor to buy.
Take time to to improve your landing page, and you can improve your conversion rate.
The Author Alonzo Coleman is an Internet marketer, is inviting you to his affiliate marketing products by visit his review website at http://www.wealthysource.com and start building your home based business.