Are you an affiliate marketer depending on affiliate links and adwords to sell you product? If you are, then this article is for you because you are at a considerable disadvantage when trying to sell your affiliate product. The disadvantage is in the fact that you will have little free traffic and more costs by having to pay for traffic.
One of the most important aspects of being an affiliate marketer is having a website or many to sell your products. If you are simply using your affiliate link in adwords, it is most likely costing you more money than you need to spend. This is a discovery I made towards the end of 2006. Promoting one of my affiliate link was costing me a significant amount of money and I was breaking even for that product. I decided to try something new and purchased a few domain names based on the products I was promoting. What I found is that the cost per click came down significantly, from over 50 cents per click to about 3 cents per click. I also found that the product was ranked high in the search engines for the keywords I wanted to promote on. This meant that when I stopped advertising on the ppc search engine, I was still getting sales. Not a lot, but enough to mean my endeavor was in the green. Having different websites meant I was getting ranked in the search engines for specific keywords and sales were the result of organic search results rather than having to pay for traffic. Here are the advantages to having different websites for your affiliate products:
While getting ranked in the search engines has been increasingly more difficult, having your own website is the first step to visibility. For one, having a website means that you can start employing a number of different techniques to make your website viewable to others such as blogs and rss feeds. Additionally, you can submit your site to the search engines and include a sitemap that will get crawled. Most of my sites have been crawled within a day or two of submitting them to the search engines and because of this have ranked high enough with the keywords I was targeting to achieve sales.
With your own website you have the flexibility of change and testing new techniques in both advertising and website design. This aspect is crucial since many major search engines penalize websites that are the similar to others in content. Having your own website allows you to introduce new content and promote products the way you want to promote them.
From my own experience, I can tell you that creating my own websites to promote affiliate products has resulted in a lot of knowledge. The knowledge I have gained extends from basic html website creation to incorporating rss feeds and php. The knowledge has lead me to discover techniques I never would have thought of just by promoting an affiliate link without the extra expense of buying high-priced hyped-up affiliate marketing guides. Honestly, I think the knowledge that I've gained will be my ultimate success because I don't need to rely on the hyped-up ebooks about how to make money on the internet. I have an understanding about why these books exist and why I need to avoid them, all the while making money from my endeavors without feeding the fat pockets of the gurus claiming not to be gurus.
Bottom line, if you want to be successful in the long term with your affiliate marketing endeavors, try having a website or several websites of your own. It may take a while to build your business, but in the long run, you just might end up being more successful than those that try to use tricks and gimmicks.
For more articles on affiliate marketing tips and resources, go to AffiliateMarketing101.net
The author of this article runs AffiliateMarketing101.net and AffiliateMarketingGuides.com , an affiliate marketing guides review site.