Here are some things that you should consider before you decide to sign on with a merchant as one of their affiliates. You really should check some things out to keep you from wasting your time and effort promoting someone else’s product or products.
Check out the merchant's pitch page and view it as if you were the potential customer. You need to know first hand if the sales pitch is convincing enough that it could entice you to buy. If the answer is no, move on because chances are everyone else will respond the same way as you. Besides, it’s pretty hard to sell something that you don’t believe in yourself.
If you think that the product is good but the sales page is not check with the merchant and find out if you can use your own sales page to sell the product and whether or not you can bypass the merchants sales page altogether. This may or may not be a problem. Many merchants want their affiliates to send their potential customers to their website. To be honest most affiliate merchant sales pages are terrible and the fact that most of the big guys will make you send potential buyers to their sales page really cripples most affiliates.
It seems like every affiliate marketer jumps on whatever product is hot at the time. The fact that these products are very hot makes them very attractive. The problem is there will be a lot of competition and a lot more super affiliates selling these hot products. It is almost impossible for the average affiliate to compete under these circumstances.
It may be better to take a look at the not so hot affiliate programs that are out there. Just because a product is not as hot as some of the others doesn’t necessarily mean that it is not a good product. There could be several reasons for it such as the product may not be as well publicized as the others. The big name products generally have a network of big name gurus promoting it while the smaller guy doesn’t have that luxury.
It seems to me that it would be better to fish in a smaller pond where success is more likely and there is not as much competition and will give you a much better chance of making money.
With an affiliate program that is not so popular your chances of being able to promote the product the way that you want to will be more likely because the merchant is probably not making that much money and will be more willing to bend than the big guys.
Do some research over at Clickbank and Commission Junction to see if they have any little gold nuggets there? You may find some great products that no one has taken notice of.
I don’t look at the smaller guys myself. I do intend to some time in the near future when I’m not so busy to see for myself what they have. I figure that it is much easier to be a big fish in a small pond than it is to be one in a big pond.
Brian Queenan is the owner of an Internet Marketing website that teaches new as well as seasoned Internet marketers to market successfully on the web for free.