There are only two factors in the minisite strategy: keyword selection and quick to produce minisize websites. When the prototype minisite has been built up, it is relatively easy to build a new versions. All the keywords must be related to the keywords of the home internet business opportunity to be able to presell the site and draw highly targeted traffic.
Because minisites have to manage only with the onpage SEO factors, the keywords must be rather under 1.000 Overture searches per month. But you will astonish how well these small keywords will build traffic for your home internet business opportunity, if the SEO is done properly.
The competition research has to be done and if one of the top 5 sites on the Google result page have a bad onpage SEO, your website has good chances to rank well. This is very important because minisites normally operate without backlinks, only with the onpage SEO.
1. The Only Target Is An Immediate Action.
The home internet business opportunity minisite has to make an action NOW. All elements ( rather few ) must focus on action. A website visitor has to sign up an order after seconds he has landed to the site.
2. Home Internet Business Opportunity Minisites Must Be Short Ones
Only 1 or 2 pages and built with the minimalist content strategy, like the movies of Aki Kaurismaki. There is only one focus: take action. For instance the order form can be in the main role in the design.
3. No Flash Or Other Disturbing Elements In The Design
The target of the home internet business opportunity minisite is action, which means that the only link is the order form link. The picture and copy must be very emotional and tempting. A visitor must get excited right away. He just WANTS to order now.
4. The Home Internet Business Opportunity Minisite Needs No Editorial Or Filler Content
There is no explanations needed. The message must be utmost clear, fun, success minded. Only a few convincing facts. The effectiveness of the minisite depends on the emotional impulse effect: I want this now. It is 100 % psychology.
5. The Home Internet Business Opportunity Minisite Is Quick And Easy To Produce The first edition requires more work as to the template, picture and copy. After that it is relatively easy to produce more versions, because only the keywords will be new. This means that you can enter new markets ( niches ) quickly and easily by just making a new keyword research regularly.
6. Build Some Backlinks To Your Home Internet Business Opportunity Minisite You can easily build some backlinks to your minisite from your blog, from articles on your site and from your website pages.
7. The Home Internet Business Opportunity Minisites Are Like Beautiful Women
An internet searcher just cannot resist them. And to be able to work effectively, they must be exciting, inspiring and different so that the visitor wants to order right NOW!
Juhani Tontti, b. Sc. , Marketing. I use minisites successfully. Try to find them from my home internet business opportunity website.