Uses of Tagging and Social Bookmarking in 2007
Social bookmarking has become an immense force for both in internet marketing as well as www world. There are a few bookmarking sites out there but for the purposes of using them for internet marketing we are going to focus on a few of the more popular such as Del. icio. us, Furl, Digg, Spurl, blinklist, reddit, yahoo, google, newsvine, socializer, Magnolia, Stumble upon and the one which everyone love, Technorati.
Let me give you a short and simple definition of what is social bookmarking? Simply, it is a way for people to bookmark their favorite places (i. e. their favorite websites) online instead of on their own personal computer. The main difference in this method is that instead of having your favorites sites saved in folders on your own PC you have saved them online under certain ‘tags’ or ‘tagging’ or simply ‘keywords’. In addition you can also set multiple tags for an item. For example if it were a jokes site you may have ‘funny jokes, blonde jokes, free jokes, short jokes, political jokes, cartoon jokes etc. '
Now you have a basic understanding of social bookmarking, so moves onto tagging. Tagging is an act of bookmarking a site or a web-page with one of the services and a tag is nothing but a keyword. Here are some samples that you are into ‘horticulture’ and you find a really great site on ‘horticulture', you could ‘tag’ that site with the tag of ‘horticulture’ as well as others and then share the page from your chosen bookmarking service with others. This is the way that tagging is used by the general public to share sites with each other.
When it comes to the use of social bookmarking and tagging for web promotion or internet marketing you can place tags on your on site which are then crawled and placed in the social bookmarking directories and search engines and you can also tag on your own ‘authority site network’ that you have created or associated on one or more of the services which is a method strongly espoused by Sean Wu of Tag and Ping.
To utilize the tagging on your own site or blog you will need to use a blogging platform such as Movable Type, Wordpress, or Blogger. I can not recommend using Blogger for business purpose due to their censorship. Blog have a built in functionality which allows you to on the alert the major blog directories of new posts when you create new one. And the whole process is referred as ‘pinging’. You can place your tags like:
[a href='http://your url’ rel='tag']Internet Marketing[/a] (instead of <> & “", I used here & ‘') Or like this: [a href='http://your url’ rel='tag']website promotion[/a] which will link back to page for website promotion.
Now, once you have done this and you publish the post it will notify or ‘ping’ the social bookmark services and article directories that you have set up in your admin area. The benefit of doing this is that it gets you high PR backlinks from right sites which will greatly help in the PR of your own site.
Remember before tagging the popular keywords because that you will have more competition from other bloggers. My suggestion is to mix up high competitive
key-phrases along with the longer phrases so that your blog will stay more visible.
And place this code in your head tag especially for yahoo so that when crawlers visit your site, they find rss feed properly. Place this HTML tag between your part of your web page
In conclusion, there are few tips important to understand:
1. It is important to remember that mix up high competitive key-phrases along with the longer phrases so that your blog will stay more visible.
2. It is suggested to use this technique completely SEO ethical way and use your tag properly.