Spam is no longer just an unidentifiable meat product in a can; it is also the term for that deluge of annoying junk email that clogs your inbox. And if you rely on Internet marketing tools to promote your products and services, you have probably realized the frustration of having your targeted emails not reaching your subscribers due to spam filters. It is a catch-22 in the online world: you seem to receive a never-ending barrage of spam emails in your inbox, yet the permission-based, legitimate publications you are sending to your contacts via email are filtered out. Where is the fairness in that?
Email spam filters and anti-spam filters are software programs that search for key words and phrases commonly used in spam emails. Some examples include click here, for free, great offer, guarantee, risk-free, special promotion, order now, winner, dear friend, and this is not spam. If your email is filtered through one of these software programs such as SpamAssassin and any of these key words or phrases are detected, the result could mean a negative “score” on the spam points system, and/or ultimately being blocked or blacklisted from the host. It causes one to wonder how many opt-in emails have not been received by the subscribers due to excessive filtering.
Unfortunately, spam is a recurring problem with the otherwise convenient and informative Internet. However, the Internet is still an ideal way to market your business and maintain contacts through quick communication. The aforementioned information should assist you in preventing your invaluable emails and online publications from being filtered out of your subscribers’ inboxes and keep your good business name from being synonymous with spam
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