That is what joint ventures are about. You look around for people that are selling products or providing services that are related to yours, but that are not in competition with you. An internet marketer selling an ebook on search engine optimization is not competing with somebody with a great keyword finder, yet one complements the other and both can combine resources to increase their collective sales.
This need not be confined to products as such, but also to services. Internet marketers with complementary services can also work jointly to maximize sales. If you offer a search engine optimization service, you enter into joint partnerships with others offering keyword selection software, web graphics services and website statistical analysis services. Anything that is relevant to your business without competing with you is a candidate for a joint venture.
The so called ‘internet gurus’ are all involved in joint ventures, and when you receive newsletters or emails that suggest you check out a specific product that they have ‘come across’, then you have ‘come across’ an example of a joint venture. The person whose product is being recommended will be making a similar reciprocal recommendation to his or her own email list.
That is how to use joint ventures in your online business. Don’t be afraid of rejection when you ask for a joint venture, or you will never succeed. The other guy is probably as nervous as you are about it until you become veterans, and then even the internet gurus will come knocking on your door with an offer.
Want to learn more about it? Download the free ebook, Steps to Article Marketing Success .