Your profile should provide a link to your website, and specifically to your sales page or squeeze page. You can use more than one link if you want, but this is where your main marketing effort will be made – on your profile. If you have a blog, also link to that and provide an email address for anyone who wants to contact you outside the networking site.
Now check up on profiles on MySpace (for example). If you spot anyone you think might be interested in your product, or even who might be a potential joint venture partner, then invite them to be your friend. That is what social networking sites are all about: making friends, and inviting people to read your profile. Be selective and be friendly. Seduce them to your profile by being friendly. Do not be pushy and don’t try to sell on your first contact.
Use the bulletin boards, but not too much. Again don’t be pushy, but be inviting. Invite people to your blog and offer them the opportunity to get your newsletter: you do that by sending them to your squeeze page. Perhaps once every two weeks or so.
Chose a few of the social networking sites and get to know them well. They all have different characteristics, and some, such as Ryze, are specifically for businesses. You can use the facilities that such siets offer to forge relationships with potential business colleagues and partners all round the world. You can promote your site and your products, and as long as you are not too assertive, you should be successful.
Want to learn more about it? Download the free ebook, Steps to Article Marketing Success .