SEO for Dummies

Melvin Vu
 


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For a webpage to get noticed in a search engine string search and come out on top, the page has to essentially be “prepared" to be detected and well-received by the search engine algorithm.

As the amount of information grows exponentially, search engines will play a more vital role in keeping order in the World Wide Web. This has prompted increasing numbers of people to rely on search engines even more for their information needs. It simply is a fact that you can find information faster if you use a search engine.

What search engine optimizers do then, is to make every effort to make the site considered highly relevant and show up in the top ten listing of their respective search strings. The usual method of SEO is to improve content, and dynamically expand the site with even more relevant data.

Unfortunately, unscrupulous SEO’s have also devised ways to cheat the algorithms of search engine to keep themselves on top with low quality or even misleading content. Google, Yahoo and other search engines have fought back by using even more complex algorithms to filter the junk and garbage out of their engines.

To properly optimize a web page, the following steps should be observed:

1. Design

Optimization should be part of the design. To properly optimize a web page, it should be considered as part of the design process. It should not be treated as an afterthought after the fact. This will lead to shoddy workmanship and create unnecessary strain in the browser looking for relevant data.

2. One for All, All of One

Each web page must be optimized. That is to say, each web page must be unique, with their own content, titles and tags.

3. It’s not just the search engines.

Don’t create a site specifically for search engines alone. Most people who start out this way create a site that is unwieldy and has bad grammar. Most browsers pass over unprofessional sites with poor copy.

4. Keywords.

Make sure you have a list of terms you want placed in the page. Also consider that the keywords relevant to page 1 stays in page 1 while page 2 keywords stay in page 2. This is to make sure each page is unique in its offering, avoiding redundancy. In terms to competitiveness, a linking campaign will probably create more traffic and better results than concentrating on keywords.

Place your keywords strategically in the following areas: Page title, Meta tags, Body, Headings, Images, Bullets, Links.

High quality website typically rank well in the search engines partly because more and more people recommend it to others via word of mouth, email, instant messenger, or even better, take the link and place it in their own website link sections.

Google considers pages with inbound links as a vote to the quality and relevance of that site, increasing its rank in the search engine hierarchy.

In addition to inbound links, search engines also send out spiders to assess the site for relevance against an algorithm. The spider basically goes to the site and analyzes all the text in the page, including markup items, the meta tags and the title.

Spiders can read the following items on a web page, thus making the item highly relevant to search engines: text, page titles, meta tags, meta descriptions, code, tables. Depending on further technological considerations, search engines may consider other languages like Javascript and such. Currently, the spiders will just consider them clutter.

Web page optimization values content more than graphical artistic impact. One must keep in mind when the end result needed is to increase presence in the advertiser’s chosen search engine string.

The Author of this article is an experienced internet marketer with many years of online business under his belt. He is also a great presenter as well as a champion story teller. He has immense interest in topics on public speaking, leadership, the art of negotiation, internet marketing strategies, investing and personal success

To view video tutorials on SEO Strategies for 2007 please visit "SEO Essentials 2007" .

If you like the tools to be able to improve your presentation skills by 100 times, YES 100 times please visit "How to Develop Great Presentation Skills" .

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