Search Engine Optimization (SEO) is one of the essential tools to a successful online business. You will be surprised how simple SEO techniques can lead traffic to your website and get more hits that would later on lead to a more profitable business.
Here are the 5 immutable laws of SEO which applied can help you make it to the top of the list of search engines,
Law 1. Use the existing
If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain.
It will take some time before your web site will show up in a particular search engine, like Google, so it better to use the one that you currently have instead of switching to a new one.
Law 2. Know who your target audience is and aim for them.
If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you. As soon as the user hits the Enter button or clicks on ‘Search', then the person will be lead to your web site. Make sure that your target market will get ‘hooked’ on your web site. Once the search engines show the link to your web site, their job is done.
What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes.
When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return. Also, you can somehow link their interests to your products and services.
Law 3. Search for the right keyword.
You should be creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site. Google and Yahoo offer some tools and tips on how you can come up with keywords that will yield results.
Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more hits.
Law 4. Consider your target market when designing your web site.
The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and font style and size. Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users.
It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base. There should also be various ways to browse through your web site, to fit each user. A person might find it to difficult use the scroll down option so you should also provide hyperlinks which are accessible to them.
Law 5. Concentrate on the web site content.
Regularly update the content of your web site so that old and new users can find something new when browsing through your site.
Make the content brief and precise. Writing a content which has more than 600 words will make the users lose interest, since most of them do not actually read but just skim through the text. Strive to be the best and most comprehensive web site and you will make your mark when it comes to information about the products and services that you offer. It helps a lot to pay attention to detail, too. Finally, keeping your web site's content updated is a must.
Spread the word about your web site and use the basic search engine optimization techniques and you will surely gain positive results once users visit your web site.
The Author of this article is an experienced internet marketer with many years of online business under his belt. He is also a great presenter as well as a champion story teller. He has immense interest in topics on public speaking, leadership, the art of negotiation, internet marketing strategies, investing and personal success
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