Targeting Your Online Advertising

Anita DeFrank

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When targeting your online advertising, keep in mind that there are hundreds of millions of web users and at least some of them are probably looking for a product just like yours. This gives you a huge potential for profit if your product is good, your advertising is seen by them and if it lets them know how good your product is and why it would be a good thing for them to buy.

But if you are not targeted enough in your audience, then it is quite likely that you will either waste a lot of money, a lot of effort, or both. Many people, when they start advertising online, try to keep their advertising as wide as possible, placing ads just about anywhere. The reason behind this is usually that they think that the more people that see the advertising, the more they will sell. After all a product that is seen by millions of people will sell better than a product that is seen by thousands, right?

Although this sounds reasonable and in fact may be partly correct, it does not work in the context of getting a return on your effort and money. If you are advertising an exercise machine that is usually bought by women hoping to tone their thighs, there is no point in advertising it just as an exercise machine. If you do this you will be spending your advertising budget on advertising it to runners, body builders, people recovering from a broken leg, soldiers, athletes and who knows how many others. Unfortunately, many of these people will probably never buy it but you will still be paying for the advertising. However, if you sell directly to middle class women in their twenties, then you are much more likely to get a better return on your investment.

All of this is especially important if you are using pay per click advertising. Then you will want to make sure that the only people clicking on your ads are those more likely to buy. That way you get a much better return on your investment and your advertising will be much more successful. So ultimately, a lot less people may see the advertising, but it will be seen by those that are actually interested in buying it rather than those that will probably not.

Anita DeFrank, owner of is a busy work at home mom. is the leading resource available online built to assist you with your home business. Whether you're brand new to the work at home game or you're an old pro, be sure to stop by today.


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