Finding Hot Products That People Really, Really Want

Lee Lister
 


Visitors: 134

You’ve got your new business up and running but no one seems to be buying from you? Are you sure that you are selling stuff that people want? There are ways to ensure that what you are selling is what people actually want.

First of all look at what market you will be selling to - that it who do you expect to buy your products? Try and be as detailed in your market description as possible. For example are you hoping to sell to the reasonably wealthy in the 20 -35 age range? That's a packed and very competitive area, so look defining that market more – it’s called marketing segmentation.

Look at their interests, income level, class, country of origin, hobbies, family life, education, career, other purchases etc. Obviously a family man with two children, will have different wants, needs and expectations to a single women with a high disposable income.

Now look at the market share that you think that your product will appeal to. Is it a big market with just a few major players? There is a reason why Pepsi and Coca Cola spend millions on advertising - it's to keep others out. You need to find a market segment where we can have a potential leadership or at least a good chance of selling a profitable number of products.

The last major factor to consider is how interested your potential customers will be in buying from you. Just because you like your frilly knitted pot holders - doesn't mean that others will. However this is a genuine niche and if you find out where these people are - you have a good chance to dominate this niche. Simply put, if there isn't much demand for the product, and there isn't much competition, it would seem that it might not be a good idea to sell your chosen products. However if you do enough research to really find your potential customers and tailor your products to what they are seeking then you have a great chance of success!

If all else fails you can do what Apple did with the Ipod and make your own market! They weren’t the first to market with the MP3 player – I had one several years before. They are however undoubtedly currently the most successful.

© Copyright 2007 Biz Guru Services Ltd

Lee Lister writes as The Biz Guru, for a number of web sites including her http://www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses. You can sign up for the Biz Guru Ezine at our websites.

If you would like 50 Great Products to start or improve your business or just to resell then visit http://www.Clikky.com for our OnLine Business PowerPack.

This article may be freely distributed if this resource box stays attached.

(523)

Article Source:


 
Rate this Article: 
 
10 Hot Ways To Sell Your Products Like Crazy
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Finding Hot Prospects For Your Chosen ClickBank Affiliate Products

by: Avril Harper (July 08, 2008) 
(Internet and Businesses Online/Affiliate Revenue)

eBay Auction Seller's Guide to Finding Hot Money Making Products

by: Leroy Chan (June 14, 2005) 
(Internet and Businesses Online/Auctions)

MLM Products - The MLM Success Formula for HOT Selling Network Marketing ..

by: Doug Firebaugh (July 24, 2005) 
(Home Based Business/Network Marketing)

I Was Finding People Via the Web and Ended Up Finding Myself in the Process

by: Kevin D Browne (July 01, 2008) 
(Self Improvement/Inspirational)

Free UK People Search And Finding People In The UK

by: Derek Smiley (May 16, 2008) 
(Business)

Finding people with people search engines

by: John Deacon (February 17, 2009) 
(Business/Marketing)

Gold 'N Hot Products - Review

by: Kellilynn Marie (January 31, 2011) 
(Shopping and Product Reviews)

Hot Promotional Products for the New Year

by: Michael Lerner (December 28, 2007) 
(Shopping and Product Reviews/Gifts)

Latest Security Products in Hot Demand

by: Oshik Amiga (August 08, 2008) 
(Internet and Businesses Online/Security)

10 Hot Ways To Sell Your Products Like Crazy

by: Rojo Sunsen (November 15, 2005) 
(Business/Top7 or 10 Tips)