What I have just shown you are some of the very rawest basics to writing effective ad copy. However, although the focus of this book is list building and not ad copy, the effectiveness of your ad copy will significantly alter your list building results.
With bad ad copy, your conversion rates on ads or squeeze pages might be really low – and with good ad copy, they can be really high. In fact, the spread can be so great that with bad ad copy, you will operate only losing campaigns, but with good ad copy, you might be in profit.
If I am writing a full page solo ad, I am probably going to use a formula similar to what I just used for the sponsor or position example. It might be a little longer, since I have more room to work, but that is not a necessity.
Do not be fooled into thinking that the longer the ad copy, the better it performs. You simply have to test each traffic source with different ad copy lengths and determine which works best for you, your website, and your products.
The bottom line is, you are going to have to test. You do not know what works for you, for your niche, until you test. You have to test, you have to track. Just about everything I do well online is because I track my results, and then I can adjust. There is no other way to do it – you are not going to make great guesses every time.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.