This list of benefits (not features) should be created before you create your headline or begin to write copy or bullet points for your squeeze page. The reason for this is you want to have at your fingertips all of the benefits of downloading the free give away product, and incorporate some or all of them into the different elements of your squeeze page.
So what is the difference between a benefit and a feature? A feature is something that your product is or does, a benefit is something that the product does for the user.
For example, if the product is an ebook teaching you how to create baskets for a specific use, a feature would be that the ebook shows you how to do it, another feature would be that the ebook gives you a list of resources where you can purchase the best supplies, and another feature would be that the ebook describes the sales process for your baskets.
However, the corresponding benefits to downloading the ebook would be that you would learn how to create baskets, you would have at your fingertips the best places to get supplies, and that you would learn to sell your newly created baskets.
Benefits give life to the features and benefits encapsule basically what the user will get out of your ebook, whereas features are the specifications of the ebook.
When you think about benefits, think about what the ebook will do for the person who downloads it and reads it, versus what the ebook itself is or does.
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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.