Now that you have told the visitor some of the wonderful things they will gain from your free gift, you have to spur him to action. No matter how exciting the free gift sounds, if he doesn’t move to download it, he will not get it. And you will not get a subscriber. So you have to have a call to action.
Here are some examples of calls to action:
Fill in your name and email address in the form below to download my free ebook, “7 Steps to Body Building Success”:
Want to get your hands on this time-sensitive and powerful information? Fill out the information below and get your free copy practically instantly”
Download your free copy of my ‘7 Steps to Weight Loss Success’ here:
The thing is, you have to tell the visitor what to do. If you do not, many times they will simply leave your web site or web page without performing the desired action.
And in this case the desired action is that they download your free gift. Because that is how you add them to your list.
One thing to remember is that when people are given more than one choice, many times they will choose to do nothing. On just about all my web pages, except for the ones that are directories to help out the friendly search engines, I have one action per page.
So on my squeeze pages, the one action is to subscribe. On my sales pages, the one action is to buy my product. I generally do not mix the two.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.