Search engine optimization can be a very tricky business and within the folds of that very tricky business are a number of things that need to be done in order to make it successful. The basics of search engine optimization are simply what they always used to be and if you follow those basics then you will be well on your way to getting a great ranking just like we did.
There are two types of optimization factors that you need to take into account: on page and off page optimization. They both contribute towards your search engine ranking but the most important of those two is undoubtedly off page optimization.
Off page optimization consists of many different factors but the most important factor you need to get you head around is getting relevant links pointing at your site. Every new web site registered at Google who links to your website is a vote for your site.
All of these votes are tabulated and combined with other factors in order to determine your exact page rank. The page rank is then compared to page ranks of other web pages for the same keyword and the winners in terms of that battle are the ones that are placed at the top of the search engine results.
So to really be successful like us and get that top three ranking it is very important that you are able to get the link building part of your strategy down the path. If you are not a search engine optimization expert and if you only get one thing right about your website at any given point in time; make sure it is the link building because that can quite literally make or break any search engine optimization campaign.
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Serge Daudelin is a Internet Marketing Consultant & SEO Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.