Using joint venture partners (JVs) to build your list can be a strong option, especially if you have at least 500 subscribers on your list. This has been my second strongest method of generating leads online, although as my list has grown, I participate in these more frequently.
The basic list building idea with JVs is that you offer to mail your list an offer for another list builder, and he or she mails one for you. Generally you are not trying to sell anything to the list, you are simply gathering subscribers to your own list. These subscribers tend to be very productive – they are the cream of the crop, so to speak. Basically the subscribers who respond to the JV email are the biggest responders, because they are already on an email list, they obviously read their emails, and they have responded to your offer. They tend to be very responsive to future emailings from you.
The one thing to be aware of is that in performing the email swap, you are also mailing an offer for the other marketer, so he in turn can get access to some of your best subscribers. Because you are allowing your subscribers’ an easy way to get on someone else’s list, they are going to be getting more emails. This means that the value of your own email to them now goes down.
All in all, I think that the added leads you get by participating in the swaps are worth the ones you lose – although I have been cutting back on the number of swaps I do because I have found that my response rate on my entire list seems to go down after I do a few swaps. This is very difficult to quantify without extensive testing, and I do not have hard numbers on it.
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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.