Already on ArticleSlash?

Forgot your password? Sign Up

Press Release Marketing - How to Use Press Release Marketing


Visitors: 89

A press release can offer you the most convincing and outstanding publicity at a greatly inferior cost than other techniques of promotion. It is vital in today's commercial world to be noticed, and press releases are considered to be a basic component in any business plan. They can be an influential advertising means for any merchandise, service or trade. The key to a victorious press release is the specialized way it is written to get the columnist to “take notice" and appropriate marketing to your targeted media audience.

Press release marketing can turn out to be a great source of publicity if they target the right audience at the right time. The press release marketing has always helped to boost traffic to web sites and increasing the consumers. The press release can be used as a tactic to make the people aware of the latest happenings, novel products that are launched by your company. But it should be kept in mind that press releases should not look like an advertisement of your company. Press release marketing is an art in which you write about the newsworthy happenings of your company from a journalist’s point of view. The press release should seem true and not partial. Only then you will actually benefit from it.

You can publish your press releases in print media. Other than the old methods of marketing use of newer methods such as using outlets that send RSS feeds without extra cost are a good option. This will increase the chances of your press release being picked up by greater number of web sites and blogs collecting content via RSS feeds.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building


Article Source:

Rate this Article: 
Effective Marketing Tools The Press Release
Rated 4 / 5
based on 5 votes

Related Articles:

Press Release Marketing - Drafting Effective Press Releases

by: Raymond Nesa (May 02, 2007) 
(Writing and Speaking)

Press Release - Placing Your Press Release for Maximum Effect

by: Jason Artmer (March 29, 2007) 
(Internet and Businesses Online)

Targeted Press Release Writing - 8 Key Ways to Make More Profit with Press ..

by: James Krawder (June 11, 2007) 
(Writing and Speaking)

Press Release Writing - What is an Effective Press Release?

by: Raymond Nesa (May 01, 2007) 
(Writing and Speaking)

Press Release Marketing: An Introduction

by: Laxmi Kanth (May 24, 2010) 
(Computers and Technology/Software)

Press Release Marketing – The Best Way to Popularity

by: Raymond Nesa (April 11, 2007) 

Fast Press Release Writing - Intermediate Tips for Press Release Writing

by: James Krawder (June 21, 2007) 
(Writing and Speaking/Writing)

Profitable Press Release Writing – Your Dream Income Out of Press Release ..

by: James Krawder (June 03, 2007) 
(Writing and Speaking)

Press Release - a Marketing Tool for 2007

by: Raymond Nesa (April 10, 2007) 
(Internet and Businesses Online)

Effective Marketing Tools The Press Release

by: James Copper (February 10, 2008)