Blogs started out as nothing more than online diaries but they were so powerful that several people turned into corporate giants through properly run blogs. A blog today is more than just a personal web space, it can be a full fledged commercial machine. Here are 5 reasons why you should start blogging today. It is easy to gain online visibility through a blog than a website. Today, it is almost expected of you to own a blog and post there regularly. Even if you are a small business you can start a blog for free. You could actually start with a blog even if you do not have a main website yet. Regular posting in your blog is necessary to let your customers and regular visitors know more about your business, its products and services. Since blogs allow them to leave comments they can stay in touch with you on a personal basis and this increases trust very fast. By engaging in reciprocal linking activities you can even tie up with other businesses in mutually beneficial relationships. You put their link on your blog and they put your link on their website or blog. This will increase your blog readership and search engine ranking as well. Blogs are also good at building opt-in lists. By offering free advice and reports in the form of eBooks you can rapidly build a list of reliable opt-in prospects than can have a huge impact on your online business. Regular posting will eventually establish you as a subject matter expert and you will become a reliable source of information and quite trustworthy.
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