It is generally thought that if you can get the email addresses of the visitors to your site and then follow up on them, it is bound to create a barrage of traffic to your site. There is some truth to this statement. But there are a few more things that you should do to ensure the same.
The first thing you can do is to induce your visitors to subscribe to your ezine. And when they subscribe, it is always a good idea to offer them some freebies. Always make them sign up to browse through your website. Make the membership free but give them a username and password with which they could surf your site.
It is also a good idea to have a free contest or sweepstakes on your site. And if they wish to participate, let them fill a form with their contact information. They would also be told to sign up for some sort of an award. Tell them to mail you their contact information. You can also offer some sort of free gift as an incentive to fill out a survey form on your website.
In the same vein, you can offer them some free service but to avail that service they would have to sign up with their email addresses. You can ask them to sign your guest book and have some incentive to do that. You can also have some free affiliate programs for your visitors. Tell them to sign up to get free marketing materials and commissions. All this would give you loads of email addresses and you can use these for your online business.
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