Promotion and advertising surely costs a lot of money but there is one way in which the same could be achieved without spending money. Yes, we are talking about search engines which are completely free. Getting constant traffic from search engines is dream come true for most of the home business owners but it surely not that easy to achieve.
The problem is that the level of competition is so much that getting listing on any search engine is almost impossible. So, getting traffic from Google or MSN or Yahoo is very difficult. This situation could be remedied by the help of content. You should have a site that contains loads of quality content on your chosen subject. And you would have to keep in mind search engine optimization to attract constant targeted traffic to your site.
If you are willing to pay money, this situation could be remedied. You can make use of pay per click search engines. You would have to buy targeted ad space related to a specified keyword phrase that should correspond to your product or service. When a user searches fro that keyword, your ad would be displayed on the search engine. If the user clicks through to your site, you would have to pay money to the search engine to the tune of 1 cent to $10 or even more. This means that you would get traffic that is actually interested in your niche and that the leads could be turned into sales more easily.
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