The only way to be able to earn a return on your investment in a multi level marketing program and to be able to realize even just a fraction of the insanely huge amounts of money it promised to give you before you signed up, you will need to be good at MLM lead generation. MLM lead generation means that you will need to be able to search and find new prospects to recruit into the pyramid scheme that multi level marketing truly is.
A multi level marketing program is simply a pyramid scheme because it is structured the exact same way. Each individual member of the structure needs MLM lead generation strategies and tactics to be able to continue to grow downward. That's right, MLM lead generation is building a pyramid from the top to the bottom and this is where the flaw of the model lies.
Building downward defies all common logic and should alert anyone who comes across an MLM lead generation opportunity. If you think that building downward is merely a philosophical argument rather than a legitimate argument against opportunities that depend on MLM lead generation, think again.
Simple mathematics is needed to be able to analyze why business opportunities grounded on MLM lead generation is unsustainable. If you start the building the pyramid downward with 3 people and decide that each person will need to do MLM lead generation for 3 other individuals then on only 2 levels of the pyramid there are already 12 people. For the second level of the pyramid to be profitable, they will again need to do MLM lead generation for another 3 individuals each and that grows the pyramid into 39 individuals.
Each level of the pyramid will need to continue to do good MLM lead generation to be able to keep growing downward. Only merely the 7th level of MLM lead generation the pyramid would have grown from 3 to over 3,000. But the process is far from being over because for each level of the pyramid, each individual will need to do MLM lead generation to be able to continue building downward and ensuring that their investment will earn them a profit.
Unsustainable amounts of individuals need to buy in on the pyramid for it to continue growing. But like everything, it will reach a level where it can no longer grow and the people on the lower levels of the pyramid will never be able to get back the investment they made.
While ideally, the concept seems simple and straightforward, many people may neglect to note that the usual means of MLM lead generation is by getting personal friends and family to be their downline. However that decision in itself is faulty and further makes multi level marketing ventures foolhardy. If you choose to look at friends and family as MLM lead generation then you will be creating a downline that will cannibalize on each other's MLM lead generation since they will be tapping their own friends and family.
One of the lies that a multi level marketing group will tell you is that only minimal effort is needed for you to do MLM lead generation and after you have been able to successfully achieve the number of your targeted downline, technically you can sit down, relax and just wait for the riches to come flowing in effortlessly. Unfortunately, that's not true. The pyramid comes to a point where MLM lead generation becomes very difficult and for you to ensure that the pyramid continues to build downward you will need to try to do more MLM lead generation than you initially understood.
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