The key to getting more traffic directed to your website is link popularity. Link popularity is a measure of the quantity, that is, number and quality, that is, popularity of the sites that are linked to your web site. Link popularity is of such tremendous importance because it is the quantity and quality of links on your site that determines the occurrence, recurrence and registration of your site on the top internet search engines.
Quantity of the links is by far the most important thing to increase web traffic to your web site. However, quality should not be ignored either. Google, which is the largest search engine, lists the sites in a number of pages. Each indexed page is assigned a page number or rank. And, the higher the rank among these numbered e-pages, the better it is for the popularity of your site. For if your web site is linked among the first few indexed pages, then the chances of people clicking on the link and visiting your web site goes up.
A high page ranking is a requirement and very much, instrumental in getting more traffic to your web site. However, it is also important to remember that the subject matter of your website and the link also matter as much as the page rank. The higher the quality of the links on your web site the more the value attached to your web site by the search engines.
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