In the heart of a man in a major urban city there beats a dream. This dream includes the proverbial white picket fence and prosperity. He finds a product he is sure will be a best selling item. He does quality research on the item and sees enormous profit potential so he acquires an unlisted phone number and operates his business from a basement apartment located at the back of a house in an undesirable part of town. There are no signs located outside his apartment and each day he wonders why no one comes to buy his product.
If this fictional scenario seems absurd that’s because it is absurd. If you are going to develop a business you need to find a location that is high profile. You will need to advertise your business and employ additional methods of marketing your business.
Yet when it comes to ecommerce there are so many businesses that engage their online business in a hide and seek game with potential customers. There is a lack of marketing strategies that can provide an increase in visitation. Like our fictional example these ecommerce businesses are operating as if they don’t need a phone number, high traffic location or any signs that might help customers find them.
Search engines are to the Internet what phone books are to telephone customers. These search engines are relied upon to help the online customer find the most likely sites that may have the information, products or services they are interested in purchasing.
Similarities also exist in the paid placement of certain businesses in both phone directories and online search engines. However, the search engine is different in one respect. The search engine will rank sites on the basis of how trustworthy and relevant they are with respect the keyword or phrase the customer types in. This information is constantly being updated and positions will change.
Your site does no good if it is hidden away in an undisclosed part of cyberspace. You may have a dream that someone will find it and, in the finding, create a ripple effect that results in your own personal financial independence.
Because you have gone about the hard work of creating a business plan, securing funding and developing a website you should also be as fervent in optimizing your website through Search Engine Optimization (SEO) techniques while employing every other reputable marketing technique at your disposal.
You want customers and they need to know how to find you.
Help them help you.
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com