Once you have overcome these basic errors, that most email marketers have been guilty of in the past, email marketing can be very lucrative. The Number One Rule is never to email anybody that has not given you permission. This permission is normally given when they sign your opt-in list, and that is what we will now concentrate on. What is the most effective way to use such a list.
The first rule is never to over-use your email list in email marketing. This could prompt many people to unsubscribe, and others just to stop opening your emails. You should email your list when you have something genuinely to offer. This can be a free gift or even just some free information on the topic of your site. Don’t try to sell in every emailing. A reasonable rule is to offer a hard sell for a product in every third or fourth email you send to your entire list.
Where appropriate you can split your list up into interests. For example, you might have a health list. There is little point in emailing every one with the same product. It is best to try to identify those most likely to be interested in the product, and then email only to them. Your conversion rate will be much higher, though you must provide them with an immediate means of making payment, or they might change their minds.
Finally, email marketing for maximum success involves a lot of interaction with the customer. This can come from the provision of free items now and again, and through encouraging them to email you personally whenever they have a problem in their business that they think you might to be able to help with. If you can get this sort of relationship going, then that is email marketing at its best.
Email marketing can provide you with maximum success, but you must know how to go about it, and to do it in such a way that your customers feel that you are providing them with a service, rather than relying on them for your income.
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