Today more than ever before, your website is your cyberspace handshake where the goal is to get attention from potential clients. The question is simply: Is your Internet marketing delivering a firm or wimpy handshake?
Years ago, advertisers constructed a simple marketing model called AIDA. This marketing model is critical in getting and keeping the attention of your prospects.
A – Attention Your message must get the attention of your prospect. Without their attention being activated, they simply pass by and go where someone has secured their attention.
I – Interest Your message must keep their interest. Your marketing copy must be of the highest quality while truly speaking to them by understanding their pain, needs and desires.
D – Desire Your message must fuel their desire. Even though desire is third in this model, I believe that desire is within each stage of this model. Desire supports attention, interest and the last A of action. For no one likes to be sold, but everyone loves to be.
A –Action Your message must include a call to action. On your website page, there should be several calls to action from call out boxes asking to sign up for your newsletter or take a free assessment to actual call to actions by asking them to call you.
Internet marketing is essentially no different than the more traditional marketing vehicles. The ultimate goal is to increase market awareness for your products or services. Also, an additional goal is to create a desire for those Internet prospects to return. By using the AIDA marketing model, you should be able to increase your website traffic.
Leanne Hoagland-Smith, M. S. is a business coach and executive coach with offices in Indianapolis and near Chicago. She writes, speaks and coaches people in businesses to quickly double or triple results through the creation of an executable strategic plan along with the necessary leadership skills “to pull it off. "
One quick question, if you could secure one new client or breakthrough that one roadbloack holding you back from success, what would that mean to you? Then, take a risk and give me, Leanne, a call at 219.759.5601 to experience incredible results.
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