People are always looking for great advice. If they can find a site that gives them great advice, then that site will become one of their favorite sites. That is, a website owner can create a lot of traffic it he creates a reason for people to go to that site, and articles from experts is one of the best ways to do that.
By writing articles, you demonstrate how great an expert you really are. Articles thus became a great way for you to get the word out about how great you know your subject. It's just a matter of knowing how to write articles, and how to make them effective.
With an expert, the problem isn't usually the expert's knowledge; it's expressing that knowledge. Too many people take writing skill for granted; this is a shame, as there is a lot to effective writing. Experts should be encouraged to take classes and expand their writing skills; after all, the better your experts can write, then the more likely that they are to draw visitors to your site, and that is what you are paying them for, after all.
By bearing this in mind, you can create traffic by making sure that your expert is writing effective articles. Pay them right, be specific in what you need, and possibly even advertise their site on yours; by treating your experts right, you ensure that you have interesting articles on your site, and that those articles draw in visitors like flies to honey.
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