The answer is probably ‘Yes’. A keyword rich domain does increase your search engine ranking. Hence, be careful what you call your domain – if it reflects what you are selling you will gain automatic visibility with the leading search engines.
How this works? Well, when you search with the help of your targeted keywords, the URL having the same keywords is identified immediately by the search engine and hence you get a higher ranking than you would have got otherwise. This is also true when other websites link to your site. Once again, the fact the exact keywords are figuring in the URL can make a small difference – but a positive one!
Keyword Rich Domain Is Not Enough!
Though this is a great help for new websites, it is not advisable for the already established dot coms to change the name of their website for a new keywords rich domain. In fact, keywords rich domain name is only one of the many factors that increase Search Engine Ranking (SER).
If you already have a nice search engine ranking , that means that you have already achieved the right balance of promotion and you should not disturb the equation.
The other great methods that can be used for SEO are content writing, blogs, RSS, article writing, link exchange, etc. . . You will need to choose and apply these methods to your website in order to increase your traffic.
These SEO methods along with a relevant keyword rich domain would indeed give you the desired results.
To Your Success!
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Serge Daudelin, SEO Consultant.
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Serge Daudelin is a Internet Marketing Consultant & SEO Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.