As it is said, it is far easier to reach the top, but maintaining that position is the most difficult part. With some serious SEO, one could improve the page rankings of a website. But, with thousands of new web pages being indexed by search engines daily, and the search algorithm employed by the search engines changing quite frequently, a once-done SEO can no longer guarantee top results. To continuously maintain a top rankings, one has to do something dynamic and innovative in SEO and that quite periodically. Few tips to do so are mentioned in the following paragraphs.
The very basic thing to do is to make search engine spiders come and crawl your website periodically. For that, you have to change your website content and code periodically. If your page does not change at all, its rankings will also remain the same. Other new websites with better content and SEO will then push you from the top spots.
Another aspect that is crucial in keeping the #1 ranking is how effectively you employ the SEO concepts in your website. Virtually every website owner uses SEO in order to make their websites search engine friendly, so at the end of the day, it is the Darwinian theory of the survival of the fittest that matters. For best results, you need to do well in all the areas instead of concentrating on a single aspect. Since SEO is quite a wide territory that requires core expertise all the way down, this job must be best left to a professional to accomplish. If you make any mistake, it will be difficult or sometimes impossible for a novice to bring things back on track.
Finally, submit your websites only to the top directories and search engines. Submitting to the hundreds of directories and search engines – mostly illegitimate - does not serve any purpose. If you do link building, do it carefully, one at a time. Also stay away from link farms and mass link exchange offers. Those things could land you in a hot soup.
To Your Success!
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Serge Daudelin, SEO Consultant.
Affordable Search Engine Optimization Services.com