Content is the lifeblood of a website. Content is the only medium that communicates with search engines about your site and announce the existence of your website. So it is very important to have a unique and keyword rich content in your WebPages.
You must spend considerable time in developing content. It can be about your line of business, about your products or services. Content serves two purposes. (1) Marketing your product or services (2). Helps to reach top of search engine results. So you need to maintain a proper balance in developing the web content. You can write about the product or services you are offering. When you write the content, try to squeeze more keywords, which you think can attract the attention of search engines. You can also engage a content writer to develop content for your website.
Before start writing, decide on your keywords. Start thinking about different combination of keywords. Note down all the keywords you think appropriate for your site. Try these keywords in Google or other search engine and watch the results. Use a keyword selector tool to get the count of various keywords used to query search engines.
Once you place the content on your website you must start building links to your website. These links should contain the keywords you have used to develop your content. You can prepare a set of links to catch different possibilities of keywords used in searching. Seed these links in directories under different categories. You can also build one-way links to your website which greatly helps in organic traffic generation.
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