Before getting into an understanding of the fuss surrounding the co-existence AJAX and SEO, let us first answer the question. Can SEO and AJAX co-exist? The answer is that the two will definitely have to co-exist, and both developers and end-users will stand to benefit from this.
Emerging technologies tend to have an uncomfortable relationship with existing techniques. The obvious reason is that the existing techniques are created on the basis of existing technologies. AJAX and SEO share a similar relationship.
Search engine optimization (SEO) is a technique used to enhance the visibility of a website vis-à-vis search engines. Using various SEO techniques, websites enhance their visibility so that they would be ranked high on the Search Engine Results Pages (SERP). SEO has become a part of the development lifecycle of websites. Companies, big and small, are becoming increasingly aware about the importance that SEO has, and what it can do for their business.
In other words, the solution lies in being aware of the problems that SEO for an AJAX application would pose, and to counter the same during the construction stage. For instance, in the first load of your AJAX application you must include optimized elements like TITLE and headers. Also ensure that your rewrite your url in the form of a fixed address which the search engines must be able to index and therefore rank Yet another way out is to create as many internal links as possible. Keyword specific inbound links that point towards a specific section, not just the homepage of the website, would also be beneficial.
AJAX saves time that is otherwise spent on refreshing or reloading a page. SEO makes sure that all the hard work that is put in by writers, designers, and developers pays off and the target audience is able to reach the website – their desired destination. The importance of both AJAX and SEO cannot be undermined. And their significance is such that no website owner would want to compromise to make use of one and forgo the other. The co-existence of AJAX and SEO does not seem like a distant dream at the moment. If new technology creates roadblocks for existing techniques, it also often makes way for newer techniques to flourish.
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