Make sure that your form is worded in such a way that the person signing it understands that they will be emailed, and you should have no problems with spamming. You can offer an inducement to register, such as a free ebook or course, but you should always mention that they will receive a newsletter. Your emails can then be in the form of a newsletter in which you make special offers and draw their attention to new additions to your website.
The methods you can use to attract traffic to your website include search engine optimization of your site, so that you get listed high in the search engine results for your keywords, and article writing that provides you with one way links back to your site, and also visitors who click on the link provided in your article resource box. However, there are a few other means of building your list that many are unaware of.
Joint ventures are useful if you already have a list that you want to expand. For example if you offer weight reduction courses you can agree with somebody who owns a website selling fitness equipment for them to promote one or two of your products and you to do the same for them. You each do this by emailing your respective lists. Each of you includes a URL in the mailing that lands the reader on a page that not only presents and describes the products, but also includes an opt-in form. You each then have the opportunity to sign up members of each other’s list.
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