You can use the power of PPC adverts to lead customers to a page on your site that contains an opt-in form. It is important that once a prospect has responded to your advert and landed on your site, that you not only have something to offer that will interest them and keep them on your website, but that you persuade them to give you their first name and email address. You can send them regular emails with any special offers you might have, or affiliate programs your market.
You can advertise your website by writing articles and submitting them to article directories. Your article should be well enough written to persuade readers to visit your site for more information on the subject, and your resource box should be well designed. That is an area below the article where you are allowed by the directories to present a short autobiography, and a link to your website. This link should send the reader to a web page that is relevant to the article, but also that allows them to fill in an opt-in form that gives you their email address.
You can bribe them with a free ebook or other gift, or a promise to send a regular newsletter with information about the subject of the article, and any special offers you might have from time to time. This is the start of your ‘list’ that is so important in internet marketing. Without a list your capacity to make money will be significantly reduced and many experienced marketers spend the first few weeks after building a new website on list building.
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