Email Lists - Will You Opt to Opt In

Robert McNesby

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One of the most underestimated, underused money making tools regarding internet marketing is opt in email lists. For most marketers who are already successful this comes as no secret. For the rest, those new to internet marketing, it is a little known subject. However, once you realize its potential you will be amazed at its power to help produce income.

Many newbies have either never heard of opt in email, or have never taken the time to learn about it. It is a shame they don’t use this vastly important resource. Studies have been conducted and shown, it takes seven visitors to your site before they will buy. Think of something you might have bought on the internet. Did you purchase the first time you encountered something of interest?

So if you have a website and are selling a product, without an opt in email list you are getting one shot per visitor. If it takes seven visits for someone to buy, what do you think your chances for success will be? Granted this is not an easy task. You really have to work at it to get good, but it is well worth the effort.

Creating an opt in page will be one of your first orders of business. This is a form you put on one or more of your web pages to collect names and addresses of subscribers. Or you can create a squeeze page. This is a page that generally describes what your email campaign is about, and also has a name and email form.

The way a squeeze page works, is if someone clicks on your url, the only page they get is the squeeze page. So they can either opt in to your page or opt out. They only have those choices. Even though you may lose some visitors, the ones who due sign up are generally looking for what you have to offer.

Next you will write a series of emails They may be based on a free ebook you are offering. Every four days or so you will send a segment of the book possibly offering more incentives, or a newsletter perhaps.

To pull this altogether you will need an autoresponder. An autoresponder is a nifty tool in which you will load all your emails to be sent out automatically and sequentially. The autoresponder offers other features, one of which is a testing functionality.

To learn more about email list building and many other skills necessary for a profitable internet business, click the link at the end of this article. You’ll receive an ebook, “15 Steps to Internet Success, " and a series of lessons about topics much like this one. Trust me, you will learn a lot, no matter how long you have been marketing. Just do it!

Formerly employed with Arnold Palmer Enterprises as Advertising Manager and Copywriter (Putting Course and Driving Range Division)


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