Search Engine Optimization 501- Why are Backlinks Important?

 


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After design of your web site and marketing your sites, you will want to use your social networks and search engine optimization tools to provide backlinks to your site. Backlinks are those incoming links to a website and/or web page. They provide you ways to keep track of other pages that link to yours.

The number of backlinks one page has is a great way to see the popularity and importance of the information and website. Another name for backlinks is incoming links, inbound links, inlinks and sometimes referred to inward links. The search engines use the number of backlinks as a way of determining that website’s search engine ranking. The number of backlinks is important as is the quality of sites that link to your site.

Having backlinks from sites related to your industry that also have popular sites linking to them provides better points in your rankings too! Backlinks can come in many forms. Article marketing, blog marketing, email marketing, as well as directories. Paid listings, free listings, and free listings that require a link back from you are great ways to use a directory.

Your website might have to meet certain guidelines to be placed on them but as long as you adhere to them you will placed on the list in just a few days. Another form of backlinking is using a press release. It’s done in the same manner as article marketing and you can one-way links by writing a press release with a link to your site and submitting it to other sties. Using a backlink in any form generates more traffic and can increase your pageranking. Simply that is why backlinks are important, to generate more traffic to your site!

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