It always amazes me how many complaints there are when Google changes its algorithms due to the abuse the search engines receive from the underhanded webmasters. When, if they built their sites correctly in the first place with the searchers/surfers needs in mind instead of the quick buck, they wouldn’t have to worry. Lets’ face it, Google and the other search engines are constantly battling the cheats and as a result sometimes the innocent get caught up in the necessary algorithm changes. Well now Google (and the others not far behind I’m told) will not have to suffer too much of the black hat treatment any longer. For instance, you have probably noticed that when you do a search on Google of late, you more than likely find what you’re looking for quite quickly. The amendments I dare say are still underway.
You only have to consider this for a few minutes before it becomes blatantly obvious that your site should be done properly the first time to save all this correction and amendment when the algorithms are changed
Many of you are being led astray by clever marketers who want you to purchase their latest piece of software that has been built to sneak around the search engine triggers and deceive. There are good marketers too who understand that it’s smarter, easier and much more rewarding to work with the search engines because their goals are in your interest as well as theirs.
The algorithms are most often changed because people are cheating and defrauding the general public who become frustrated when they do a search and end up with something that is completely irrelevant to their search. So Google (as an example) have to monitor, identify and change the algorithms to escape the black hat onslaught of cheats. You want the buyers to keep coming don’t you?
The Latest and Most Relevant
Enter ‘Latent Semantic Indexing’, Silo websites and sophisticated tooling for the smart webmasters.
No longer will saturating your content with keyword phrases, linking or pay per click allow the cheats to prosper. Now you will need to supply what the general public (searchers) are looking for each time they type in a keyword phrase or click on an ‘AdWords’ advertisement. It’s a good thing and we should all be happy about it. Why? Because Google will be looking at your content to ensure that it is theme saturated not keyword saturated! This means that the subject matter and relevant synonyms must be clearly reflected in the content and it can check this by page and by SITE content. In other words, your page/site must be specific to the keyword phrase and or theme that has been typed in by the searcher. Here are some essentials to remember if you are rebuilding or starting your new site and you are keen to get good, long term, organic, natural ranking;
Google purchased a specialist semantics company not all that long ago with this change in mind. As a result, they can now become more and more accurate at suppling searchers with what they want. This is also good for you and me. When you optimize your site using siloing and LSI, you will no doubt monetize your site with theme related items for purchasing or AdSense, Chitika and similar products.
There is far too much information for me to include in a mere article so I have supplied you with direct access where you can see exactly what need to do to become friends with the search engines on a long term basis, get substantial targeted traffic to all your sites and prosper.
1. The first thing you must do is read the Master Plan. The name may seem ‘over the top’ but it is aptly named for its purpose.
2. The next thing you should do when you have downloaded the Master Plan guide is visit ThemeZoom where you will be surprised to learn just how easy it is to create silos with themed content based on accurately chosen keyword phrases.
See you at the top of the first page.
Author Ray Baker. Ray has provided more details on LSI, Silos and relevant Tools with downloadable guides on his site at Latent Semantic Indexing, Silo & SEO Tools