3 Ways Not to Accidentally Burn Your Clients with a Half-Baked Product

Lisa Sparks

Visitors: 158

I just bought a product from a pretty well known Internet expert, and I can tell you that all the bells and whistles were there – CDs, DVDs, manuals, interview transcripts, graphs and mind maps. But a key element was missing – an element that would have unlocked the success of the product. But the “guru” didn’t include that info.

Not even a short mention. That was pretty harsh.

It’s About the Product – THEN it’s about the Launch

Granted, launching the product is where the money is – but who wants to be stuck with massive returns. Money can go out the door just as quickly as it came in. Instead, concentrate on creating a truly useful product – then focus on the launch. Got it?

That makes the launch easier anyway. You’ll have an easier time stating the benefits of the product to your target audience.

You know, when it comes to generating leads, it’s okay to leave something to the imagination. In fact, that’s the only way to go. After all, you don’t want to give away the whole store.

Guidance on Making Your Products Stellar

When it comes to the final product – the stuff people pay big bucks for – you definitely want to provide too much information, so that the client feels satisfied.

Here are a few ways to make that happen:

  1. Start with the results in mind. What kind of results do you want to prospect to get after he or she has used your product? Write the testimonials in advance and then create the product to live up to those testimonials.
  2. Create an outline from beginning to end. Map out how you want the product to look, feel and interact with the client. Make sure it’s an easy, effortless and fun-filled ride.
  3. Give the product to a newbie. Let a neophyte test your product to find any glitches or “missing links. ”
Most of all, keep your promises. If you say it in the promotional materials then over-deliver in the actual content. After this crazy incident I just had with a high-priced product stopping just short of giving me what I needed I completely understand the need for this from a customer’s perspective.

Lisa Sparks now offers a five-part mini-course on a no-hassle article writing system that will have you churning out targeted lead generating articles in minutes. Yes . . . minutes! Sign up here: http://www.articlesecretsrevealed.com/asr_order1


Article Source:

Rate this Article: 
Half Water Half Gas Review How Does it Work?
Rated 4 / 5
based on 5 votes

Related Articles:

Half Water Half Gas Review Can You Really Burn Water For Gas?

by: Judd Marshall (July 27, 2008) 

Lightning Quick Complete Meal Recipe Baked Chicken, Baked Potato, Buttery Corn ..

by: Charlie Thibodeaux (July 17, 2008) 
(Food and Drink/Recipes)

Baked Potato Skin Recipe - Nacho Baked Potato Skins

by: Donna Monday (May 04, 2007) 
(Food and Drink)

Best Product Launching - Ways to Launch a Product II

by: Sean Mize (April 13, 2007) 
(Internet and Businesses Online)

Five and a Half Ways to Amp Up Your Search Engine Optimization

by: Dave Carlson (February 23, 2005) 
(Internet and Businesses Online/SEO)

Attitude to Make Money Online Is Your Glass Half Full Or Half Empty?

by: Ken Bradshaw (June 23, 2008) 
(Internet and Businesses Online)

Run Your Car on Half Water, Half Gas Save Fuel Costs!

by: Michael Blouin (July 16, 2008) 

Is Your Glass (Ceiling) Half Empty or Half Full?

by: Kirstin Carey (June 23, 2005) 
(Self Improvement/Positive Attitude)

Tips for Shopping for Half and Half Sarees Online

by: Stella Langdon (September 25, 2013) 
(Shopping and Product Reviews/Fashion Style)

Half Water Half Gas Review How Does it Work?

by: Jeff Goldblum (July 16, 2008)