It is important for your website to be on good terms with search engines so that you can get organic traffic to your site. And in order to do so, you need to achieve high page rank on your web pages. You are given a high page rank on your pages when search engines find your site valuable, and when you gets the recognition, it shows that you are rank high on search engines, thus given access to free traffic from search engines.
So how does it work? Page rank is transferred through links. The more inbound links you receive from higher page rank sites, the higher your site's page rank will be. Additionally, page rank does not carry over to all pages on your site. For instance, you could have a PR5 home page, but your other pages might be PR3 or not indexed at all.
Another important concept to keep in mind when setting up external links is that they ‘bleed’ your page rank. This means that linking to too many external sites can actually decrease your own page rank. For this reason, you will want to mitigate the amount of links you put on each page to prevent decreasing your page rank.
In order to receive high page rank, you need to get lots of inbound links pointing to you. Let us look at 3 ways that you can achieve this.
If you have a blog for your website, you will know how sticky and popular it is to get returning visitors. So the first thing you can try is to utilize high rank blogs on the internet to your advantage. Getting links to your site on high page rank blogs is also a good linking strategy. You can do this by making useful, intelligent posts on related blogs, and including your signature with a link pointing to your site. Remember to use your targeted keywords in your anchor text and surrounding text to ensure that your link is given a high relevancy score for your topic.
Viral marketing can also be an excellent tool for getting inbound links. You can do this by sending out surveys, quizzes, and other viral mechanisms, and including a link to your site at the bottom. Every time someone posts the survey, you will get an additional link to your site. This also works for viral videos, which people will have to link to.
Lastly, one of the new and popular ways to get traffic and links to your site is through the use of social bookmarking. Social bookmarking sites, such as Digg, Technorati, and Del. icio. us are high page rank sites that allow bloggers and site owners to submit posts or pages. Not only can this be a good way to increase your natural search engine traffic (by getting a high PR, inbound link), but it can also be a great way to generate more click through traffic.
Just remember that, you need to constantly build links to your site and provide quality content from your site. By achieving a high page rank on your web pages, you are sure to pull in lots of organic traffic from the search engines.
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Wen Christopher is Owner of http://www.internet-marketing-knowledge-base.com where he provides essential internet marketing tips, guides, product reviews and tools for your business needs. Sign up for the KnowledgeWealth eZine now to get 5 IM Power Pack and essential internet marketing tips delivered to your mailbox.